BILL & COO is a professional eyewear brand originating from Sabae City in Fukui Prefecture—Japan’s renowned eyewear capital.
The brand is known for producing high-quality “Made in Japan” frames, with a strong emphasis on craftsmanship and wearing comfort.
By combining local artisan techniques with modern design language, BILL & COO creates eyewear that seamlessly balances quality, comfort, and style.
The Bill & COO 7028A presents a more rational, structured interpretation of vintage aesthetics. Compared to the softness of traditional round frames, it introduces a sharper,
more defined character, giving the overall look a sense of refined elegance with a subtle hint of cool restraint. At first glance, the frame is neither purely round nor square.
Instead, it is based on a softened polygonal shape, creating a delicate balance between smooth curves and defined edges. This nuanced design gives the glasses a distinctive visual identity,
making them stand out with understated sophistication.